Mon, Apr 01

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The Royal Automobile Club

Brand Dialogue Workshop: The Value of GI Brands and Brexit

A workshop to explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union.

Registration is Closed
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Brand Dialogue Workshop: The Value of GI Brands and Brexit

Time & Location

Apr 01, 2019, 2:00 PM – 6:00 PM

The Royal Automobile Club, 89 Pall Mall, St. James's, London SW1Y 5HS, UK

About the Event

Event Overview 

Brand Dialogue, a value-based communications agency, and OriGIn, a network promoting geographical indication (GI) products globally, are organising a workshop to explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union.

The workshop will take place the day before the Brand Finance Global Forum: Understanding the Value of Geographic Branding and will include discussions on how GI brands can achieve commercial success in an ever-evolving global marketplace. Hear from speakers representing leading consortiums and trade bodies as th