Brand Dialogue Workshop: The Value of GI Brands and Brexit
Mon, Apr 01
|The Royal Automobile Club
A workshop to explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union.
Time & Location
Apr 01, 2019, 2:00 PM – 6:00 PM
The Royal Automobile Club, 89 Pall Mall, St. James's, London SW1Y 5HS, UK
About the Event
Event Overview
Brand Dialogue, a value-based communications agency, and OriGIn, a network promoting geographical indication (GI) products globally, are organising a workshop to explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union.
The workshop will take place the day before the Brand Finance Global Forum: Understanding the Value of Geographic Branding and will include discussions on how GI brands can achieve commercial success in an ever-evolving global marketplace. Hear from speakers representing leading consortiums and trade bodies as they share the best strategies for GIs moving forward.
Brand Dialogue, a sister company of Brand Finance, has been promoting GIs in the UK for more than 25 years. Past and present clients include the Consortium of Parmigiano Reggiano, the Consortium of Prosciutto di Parma, Gorgonzola, Alaskan Salmon, and Picota del Jerte Cherries.
Join our experts and guest speakers as we explore the issues concerning GI brands in the post-Brexit future.
Dress code: Business attire (jackets required for men)
Speakers
Stefano Fanti, Director, Parma Ham Consortium
Cherry Haigh, Chairman, Brand Dialogue
Marcus Höpperger, Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications, Brands, World Intellectual Property Organisation (WIPO)
Konrad Jagodzinski, Managing Director, Brand Dialogue
Lindesay Low, Deputy Director of Legal Affairs, Scotch Whisky Association
Tim Rosenberg, Chief Operations Officer, Great British Chefs
Jose Souto, Chef Lecturer in Culinary Arts, Westminster Kingsway College
Massimo Vittori, Managing Director, oriGIn
Programme
14:00 - 14:30 Registration & Lunch
14:30 - 14:35 Welcome and Opening Remarks by Cherry Haigh, Chairman, Brand Dialogue
14:35 - 15:00 Introducing GIs and their Brand Value
"Leading Experts in Promoting Geographic Branding", Konrad Jagodzinski, Communications Director
"An Introduction to OriGIn", Massimo Vittori, Managing Director, OriGIn
"GI Brands – An International Perspective", Marcus Höpperger, Senior Director, WIPO
15:00 - 15:55 Brexit and the Risks for GIs
"Protecting and Promoting GIs: The Role of Producers’ Organisations", Stefano Fanti, Director, Parma Ham Consortium
"Scotch Whisky: made in Scotland; enjoyed around the world", Lindesay Low, Deputy Director of Legal Affairs, Scotch Whisky Association
Panel Discussion and Audience Q&A moderated by Massimo Vittori, Managing Director, OriGIn
15:55 - 16:50 The Importance of the UK GI and Creating OriGIn UK
"Britain's 13m Foodies and What Motivates Them", Tim Rosenberg, COO, Great British Chefs
"The value of UK GI Products to the World of Catering", Jose Souto, Lecturer, Westminster Kingsway College
Panel Discussion and Audience Q&A moderated by Massimo Vittori, Managing Director, OriGIn
16:50 - 17:00 Closing Remarks by Cherry Haigh, Chairman, Brand Dialogue
17:00 - 18:00 Drinks and Nibbles