Brand Dialogue Workshop: The Value of GI Brands and Brexit

Event Overview 

Brand Dialogue, a value-based communications agency, and OriGIn, a network promoting geographical indication (GI) products globally, are organising a workshop to explore the branded business value of GIs and their market situation following the withdrawal of the United Kingdom from the European Union.

The workshop will take place the day before the Brand Finance Global Forum: Understanding the Value of Geographic Branding and will include discussions on how GI brands can achieve commercial success in an ever-evolving global marketplace. Hear from speakers representing leading consortiums and trade bodies as they share the best strategies for GIs moving forward.

Brand Dialogue, a sister company of Brand Finance, has been promoting GIs in the UK for more than 25 years. Past and present clients include the Consortium of Parmigiano Reggiano, the Consortium of Prosciutto di Parma, Gorgonzola, Alaskan Salmon, and Picota del Jerte Cherries.

Join our experts and guest speakers as we explore the issues concerning GI brands in the post-Brexit future.

Dress code: Business attire (jackets required for men)

Speakers

Stefano Fanti, Director, Parma Ham Consortium 

Cherry Haigh, Chairman, Brand Dialogue 

Marcus Höpperger, Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications, Brands, World Intellectual Property Organisation (WIPO)

Konrad Jagodzinski, Managing Director, Brand Dialogue 

Lindesay Low, Deputy Director of Legal Affairs, Scotch Whisky Association

Tim Rosenberg, Chief Operations Officer, Great British Chefs

Jose Souto, Chef Lecturer in Culinary Arts, Westminster Kingsway College

Massimo Vittori, Managing Director, oriGIn

Programme

14:00 - 14:30 Registration & Lunch 

14:30 - 14:35 Welcome and Opening Remarks by Cherry Haigh, Chairman, Brand Dialogue

14:35 - 15:00 Introducing GIs and their Brand Value

"Leading Experts in Promoting Geographic Branding", Konrad Jagodzinski, Communications Director

"An Introduction to OriGIn", Massimo Vittori, Managing Director, OriGIn

"GI Brands – An International Perspective", Marcus Höpperger, Senior Director, WIPO

15:00 - 15:55 Brexit and the Risks for GIs

"Protecting and Promoting GIs: The Role of Producers’ Organisations", Stefano Fanti, Director, Parma Ham Consortium

"Scotch Whisky: made in Scotland; enjoyed around the world", Lindesay Low, Deputy Director of Legal Affairs, Scotch Whisky Association

Panel Discussion and Audience Q&A moderated by Massimo Vittori, Managing Director, OriGIn

15:55 - 16:50 The Importance of the UK GI and Creating OriGIn UK

"Britain's 13m Foodies and What Motivates Them", Tim Rosenberg, COO, Great British Chefs

"The value of UK GI Products to the World of Catering", Jose Souto, Lecturer, Westminster Kingsway College

Panel Discussion and Audience Q&A moderated by Massimo Vittori, Managing Director, OriGIn

16:50 - 17:00 Closing Remarks by Cherry Haigh, Chairman, Brand Dialogue

17:00 - 18:00 Drinks and Nibbles