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Brand Dialogue Publishes the British GI Brands Report

A report by Brand Dialogue on the perception of geographical indication brands in the UK:

  • Cornish Pasty is the #1 British GI product for customer familiarity and protected status awareness, followed by Jersey Royal Potatoes and Scotch Whisky.

  • When looking at the scores separately, Cornish Pasty remains number one for familiarity, while Arbroath Smokies take top place for protected status awareness.

  • Phrases associated with GIs skew positive, with Authentic and Premium Quality two most popular answers.

  • Many British GI products considered Best in Class for their category, with Harris Tweed scoring highest.

  • Nearly three in four British consumers believe that they are much more likely or somewhat more likely to purchase products with a geographical indication.

  • Fish and Chips was named the Best of British Food & Drink by most respondents but a fifth of British consumers cannot name their favourite British dish.

Brand Dialogue is a public relations agency that develops communications strategies to create dialogue that drives brand value. Brand Dialogue is a member of the Brand Finance plc. group of companies with presence in over 20 countries worldwide.

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