Life under lockdown: 5 restaurants who came out fighting
As one of the sectors most heavily impacted by the pandemic, restaurants have scrambled to reinvent themselves by pivoting their business online, providing takeaways, selling hampers, and offering cookery courses. To celebrate this incredible feat, we'd like to offer a shout-out to the following restaurants, and some of the ingenious measures we can't brie-lieve they have implemented!
Launched in 2014 and quickly becoming one of London's favourite doughnut brands, Crosstown Doughnuts's special Working From Home box was a saviour for many bored office workers stuck at home. Recently expanding their delivery range to nationwide, they remain the ideal option for those needing a pick-me-up on a busy day!
Established as a delicatessen in 1944, Lina Stores continues to sell authentic Italian ingredients and food over 70 years later. They are a great example of a brand that has pivoted to adapt to the coronavirus pandemic, providing free food for Londoners in need, delivering nationwide, partnering with Deliveroo, and participating in the Eat Out to Help Out scheme.
Originally operating as a mobile food truck providing delicious grilled cheese sandwiches to hungry Londoners, this small establishment managed to quickly pivot its business by offering a truly essential service - self isolation survival kits! Consisting of cheese, wine, and charcuterie options, we're sure they made their customers very happy on an otherwise boring Friday night.
Find out more about their menu and upcoming locations on social media.
Making the most of the lockdown heatwave, Pizza Pilgrims found a way to keep their ovens going by reinventing themselves as the "Picnic Pilgrims", offering deals on their pizzas to enjoy at a socially distanced picnic. They also started selling at home pizza kits, encouraging people to continue their date nights at home by making their very own pilgrim-worthy pizza in a frying pan.
You can still enjoy 50% off up to £10 at Pizza Pilgrims as part of the Eat Out to Help Out Scheme, ending in September.
An online pasta delivery company from the get-go, Pasta Evangelists may not have had to adapt their business model, but are definitely still worth a mention due to their delicious dishes and #ItalyAtHome campaign, which managed to transport thousands of people to Italy from the comfort of their own kitchen.